]In recent decades, the internet has revolutionized the way we communicate, the way we learn and even how we do our daily shopping. In this last section we have amazon, one of the technological giants that normalized buying items from strangers online, since it was one of the first platforms to provide certain security to the buyer against fraud.
What is amazon?
Amazon is one of the largest buying and selling websites in the world, with just over 180 million active users and nearly 2 billion daily transactions. In its beginnings, only second-hand items were sold, but users soon realized that it was the perfect opportunity to start a business accessible 24/7 to a gigantic audience, and all with minimal costs.
Since the launch year, amazon has grown, financially speaking, at 5.1% annually; this means that it went from generating 4.5 billion dollars in 2005 to 10.2 billion dollars in 2020, and everything indicates that it will continue to grow over the years.
On the other hand, we have Amazon, which is one of the biggest competitors and an excellent alternative when deciding where to sell your products (although the platforms are not mutually exclusive), the difference is that Amazon has its own brand of products, for which, if you sell something similar, on Amazon you would be completely off the radar, since you would be competing directly against the platform, that is why we prefer to recommend amazon.
How to sell on amazon?
Now that we know what amazon is and why it’s the best option, we can start building our online business. The first step will be to create an account on the amazon website; here you will have two options: open a personal account or a business account. The personal account is ideal if you only plan to sell small amounts, not so frequently; the business account will be your choice if, on the other hand, you will make large sales on a regular basis.
Later, you must create the profile of your store, where you can include a profile photo and a brief description; remember to include details such as the payment options you offer, refund policies or shipping policies , so you will save yourself from answering the same question over and over again and customers will feel more confident in making their purchases.
Now you can sell products! At the top you will have the “Sell” option available, which will take you directly to your store section, where you will list the items you will sell. When listing them, you will have two options: quick listing and advanced listing. The quick listing is recommended because it is your first time, since it offers tips and information on how to correctly value the product and shipments, based on similar items; On the other hand, the advanced listing contains more sections to complete, such as product identifiers (European article number, international standard book number or manufacturer reference number), article specifications (length, thickness, width, weight, brand, model , color, etc.),product description and photos , among others.
A differentiating option of amazon is the possibility of acquiring products through an auction. When setting the prices, you will have to choose if the sale will be for a fixed price or if the fiercest buyer will be the one who acquires the product by winning the auction.
Auction – You will be asked to set a date for the auction to end, and the buyer who placed the last and highest bid will be the lucky winner. This option is convenient when you don’t know the price of what you’re selling, or when your item is unique and there could be many interested buyers.
Fixed Price – If you have a larger number of products available for sale and you know the price, this will be the best option, as the average customer will not bid at auction for an item that they can buy elsewhere for a set price.
Set shipping prices
On amazon, shipping policies are very important, as this will have a direct impact on the visibility of your products. A short delivery time will help your sales grow, as you would be complying with amazon’s guaranteed delivery (EGD). To be a participant, as a seller, of this guarantee, you will have to establish the shipment in a maximum of 24 hours from the date the purchase was made.
Adjust the rate: You will have several options to choose from; for example, fixed rate, rate based on the buyer’s location, extra costs for products over 70 kilos, direct collection at the parcel or no extra cost per shipment. There it depends entirely on you, but keep in mind that the higher the shipping cost, the lower the sales.
In the event that you require assistance with shipments, you can enroll in the global shipping program, which offers the service of processing packages, international shipments and customs declarations.
Once the products are list you will receive a confirmation e-mail, where you can verify all the information you have previously provided. Now you just have to regularly monitor and respond to the notifications you receive; you will be able to access this area in the “My amazon” section, located at the back right of the menu.
In “My amazon” you can check your listed, active and inactive products, how many people consult your publications and even messages received. Providing good customer service is key to the growth of any business, and as you have more customers, they themselves will boost your sales, since the rating of the consumer is extremely important, because, as a security measure, many people consult the scores of the seller before making purchases online.
Being your first steps as an entrepreneur within an e-commerce, you still won’t have many options available or the experience to solve all the problems that may arise along the way, because of that we recommend hiring the service of professionals, such as تسوق-بالعربي. تسوق-بالعربي is a company dedicate to the import service for any type of consumer. Facilitating international shipments, bureaucratic processes and other steps necessary for the product to reach the final recipient.
There are different types of plans that adjust to the needs of each client; if you want more information about it, go to www.تسوق-بالعربي.com and request the assistance of any of our advisors through the chat integrated into the website or, if you prefer, through WhatsApp. Do not wait more! You are just a few steps away from having a successful online business!