What should you wear on camera? Believe it or not, the clothes you choose can affect your performance, as well as how you look in your corporate video.
Assuming you want to look as good as possible on camera, check out this advice from a Charlotte Video Production Agency about what to wear (and NOT wear) in your next video.
Project the Right Image
Let’s start with the big picture. In most instances, you want to appear comfortable and confident on camera, and project an image of leadership and professionalism. That’s why, in most corporate videos, the CEO will be wearing professional business attire.
Hard to argue with that. But what if you’re the leader of a more casual type of business? Maybe the CEO of a sporting apparel brand, or a natural foods company. In that case, casual clothing might be more appropriate.
In other words, you probably don’t want to wear sweatpants in your video, unless you’re wearing one of your own company’s products.
Stay Calm and Comfortable
On a similar note, authenticity is also important. You should wear the type of clothing you normally wear, so you can just be yourself. Wearing comfortable, familiar clothing will help you appear more natural on camera.
Ill-fitting clothes or uncomfortable shoes can affect how you move, your posture, even your facial expressions.
An experienced producer—the kind you work with at a corporate video production company—will do everything they can to make you comfortable on camera.
Make the Camera Operator’s Job Easier
Another advantage of working with a Charlotte Video Production Agency is having an experienced professional behind the camera. Someone who knows how to control lighting and camera exposure and make every shot look wonderful.
But the clothing you wear can make their job a lot more difficult.
For example, high contrast can be a problem. If you have a fair or pale complexion, you really shouldn’t wear black. On most cameras, it’s hard to get proper exposure on both at the same time.
If you have dark skin, the opposite is also true—you shouldn’t wear bright white.
In most instances, your best bet is to wear medium tones, like light gray or beige, or solid colors such as blues, denims and teals. The colors can really pop on camera, and won’t contrast too much with your skin tone.
Other Things to Think About
A good corporate video production company will work with you to ensure you make the right decisions and optimize your performance on camera. After all, you both have the same goal—to produce the best video possible for your company.
However, there are a few other considerations when it comes to wardrobe.
Certain fabrics and colors can distort video images. Thin pinstripes, for example, can interact with the vertical scan lines of a video, creating a moiré pattern.
Bright reds can also distort on camera. The color “bleeds” and makes nearby objects (such as your face) look red as well.
Jewelry is also something to think about. Most watches and earrings look awesome on camera, but can cause problems if they make noise.
Professional microphones are extremely sensitive, and can pick up the sound of rattling jewelry when you move.
Content Puppy Productions
These wardrobe tips were put together by Harry Hayes, founder and owner of Content Puppy Productions. Content Puppy is a North Carolina video production agency, and you can be sure he knows what he’s talking about.
If you need help with your next video production, you can contact them through their website at contentpuppy.com.
Visit our business section to read more related articles.