The core of Zomato’s business concept is the provision of meal ordering and delivery services. Besides this, the platform makes it easier for users to have quick access to information, menus of partner restaurants, and user reviews. By merging different restaurants, it has revolutionised the food market and made it simple for foodies to find restaurants, check listenings, leave feedback, and check availability based on a diversity of cuisine.
The food platform allows its service across 24 countries globally and offers insight analytics to various restaurants. The analytics aids restaurants in making adjustments and enhancing their operations. In 2008, Zomato launched a restaurant listing directory; the meals delivery company has come a long way then extended into several business areas. Let’s look at Zomato’s definition. How does the platform for delivery operate? How the business conglomerate generates revenue and makes a profit.
Zomato is an Indian meal ordering and delivery platform and worldwide restaurant aggregator launched in 2008 by Pankaj Chaddah and Deepinder Goyal. Menus, details, and reviews of restaurant and meal delivery alternatives from affiliate restaurants in particular cities are provided by the delivery service. In 2019, the firm launched its delivery service in 24 countries and 10,000 cities.
Details about investments and acquisitions made by Zomato
Zomato was established in 2008 as Foodiebay;
2011: Service is extended throughout India;
2012: Expands activities abroad;
2013: Service is extended to New Zealand;
In 2010 and 2013, Info Edge India helped raise $16.7 million;
Raised US$37 million in November 2013 from Sequoia Capital and Info Edge India;
Zomato received an additional $60 million in investment in November 2014;
April 2015: $50 million in funds were raised;
Zomato raised US$250 million in February 2021;
Zomato purchased Menu-mania in July 2014 for an undisclosed sum;
2015: $60 million for a Seattle-based food platform;
Zomato purchased Sparse Labs in 2016;
2020: Zomato successfully purchased the operations of Uber Eats;
2021: Grofers and the food delivery service entered into a contract.
When Zomato went public in 2021, it raised close to 9,375 crores; it was the event that generated the most media attention. All of this occurred shortly after COVID, a time when many things were unclear, thus Zomato must have been operating properly at the time. It becomes even more important to understand Zomato’s income and business model in light of its growth.
Zomato specialises in online meal ordering and delivery; to better serve customers on demand, the food-search engine has partnered with numerous restaurants and establishments. The largest meal delivery aggregator in the world, Zomato, connects hungry people with food. The online ordering and delivery platform collaborates with local restaurants to make a sustainable ecosystem possible.
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How Does the Zomato Business Model’s Delivery Platform Operate?
The business model used by Zomato is quite successful. The platform makes it simpler for users to search, explore, and locate different restaurants to place meal orders, reserve tables for dining out, and carry out other tasks using websites or apps. The local restaurant receives the order and makes the food; later, the owner platform algorithm chooses the delivery provider and assigns delivery.
Delivery staff aren’t employees but partners to the organisation; they have the right to accept or reject the order. When the job is approved, the supplier delivers it to the specified place. The majority of customers have the option to pay in person or online at the time of delivery. Customers can read reviews, ensuring that Zomato can improve its offerings and assist customers make informed decisions when placing orders.
The Zomato delivery process consists of these three steps:
1. Customers place their orders through delivery apps like Zomato, which eateries have partnered with;
2. To deliver an order to a customer, the business pings the closest appropriate delivery partner;
3. partners in delivery deliver the order;
4. Zomato and delivery companies both receive commissions.
Depending on the subscription-based Zomato pro option, the dine-out operation model, Zomato, differs from the standard delivery service. Members of the premium subscription service receive additional savings and benefits on delivery services and dining out.
The Most Important Zomato Activities to Understand!
The internet delivery platform concentrates on the online restaurant directory before branching out into other company sectors. In order to increase awareness, it collaborates with restaurants that join the platform and pays them a commission for prominent placement in the feed. They pay for the promotion and promise increased conversions from Zomato users. Zomato’s main functions are broken down into seven areas, including:
1. listings of restaurants;
2. Delivery of food;
3. live occasions;
4. Black Label Access;
5. Zomato restaurants;
The Zomato business model is unquestionably a well-executed scheme that consists of various elements that facilitate the delivery platform’s operation. With an app like Zomato, you can even start providing the same service and experience to customers.
Key Zomato Partners: Attracting Investors with the Digital Platform
The Zomato business model falls into the following categories:
The online ordering and delivery platform helps with restaurants to boost online presence and exposure to draw the appropriate customers and tap into untapped client bases.
By providing its customers with a platform where they can find and explore different restaurants and eateries, book a table, dine out, or order meals, the digital platform serves as a panacea for its consumers.
The online ordering and delivery platform delivers doorstep delivery services to customers—Zomato works with delivery providers who complete the entire chain by delivering part or full-time delivery services.
Customers can offer useful information about cuisine and other data in a graphical or texture format while reviewing cafés, other eating establishments, and restaurants.
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