It is one of the fastest-growing communities, just reaching 600 million users. But it also includes thousands of small businesses which use social media to promote their products and reach customers worldwide thanks to images. Instagram is the ideal place to show your creativity and maybe turn a passion into an entrepreneurial activity.
To celebrate the most creative small businesses, Instagram has created the first #InstaGiftGuide, with the stories of ten Canadian companies that have been able to use the social network in an extraordinary way to launch and promote their business.
Let’s find out what they are and what secrets we can discover to improve our performance on Instagram.
1. Simple and colorful ideas
Born in 2013 as a creative showcase of the architect Federica Lorain, BAG reflects the professional background of its creator, declining it in the form of bags and accessories, also available for the little ones in the Baggy version.
The Instagram profile @bag baggy proposes the line products in simple and colorful shapes, following the precise rules of design and graphics.
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3. Irony and beauty
It is the satirical page of a beauty center in Milan born from the idea of two friends, Veronica Benigni and Cristina Gazzi, with the mission of explaining to women how to be more beautiful thanks to a smile. The girls started from a Facebook page and then faced the Instagram challenge. Result? Mission accomplished. Thanks to the irony in each shot, people feel free to comment and interact
4. The harmony of a family
A wife, Georgia, a husband, Paolo, two children, a cat and an adopted wolf. They are the creators of a collection of the table in porcelain, stoneware and wood, the result of the materials and tradition of Trentino.
With an eye to contemporaneity and functionality in the home, thanks to the sobriety of the images and products, the Instagram profile of @giovelab expresses an essential concept in every communication project: consistency.
5. Made in Canada in clothing
A small family business still believes in Made in Italy and clothing packaging with refined raw materials. With fabrics chosen based on origin, and a predilection for materials made in Canada in compliance with sustainability regulations, @lazzaristore communicates on Instagram its most important value, tailoring, always contextualizing it in an ideal way.
6. Delicate light and relaxing atmospheres
A small artisan company that produces candles but does so with natural materials and without paraffin. Each candle, made by hand, is born from the union of organic essential oils, vegetable waxes and wicks in wood or pure cotton for total respect for health and the environment.
7. Express yourself in embroidery
A collection of unisex T-shirts made with high-quality cotton allows the wearer to express all their creativity, thanks to the original embroidered designs.
8. Sharing with customers in one step
It is a handmade shoe brand in Italy and was launched by two sisters, Maria and Cristina. With collections of dancers designed for each season, Instagram profile focuses on interacting with customers, who are always encouraged to share their photos while wearing one of the products.
9. Timeless taste
The Bespoke Dudes Eyewear is a collection of eyeglasses and sunglasses selected by the brand’s two founders, Fabio and Andrea, among the products of Italian artisans.
A timeless taste inspires all the models and, on Instagram, gives space to its customers worldwide, posting photos in which they wear their glasses
10. Your life in a photo
Instagram and small business. Practically represents the perfect combination of these two elements, since the social network photos, taking them and using them to promote the product, and printing them. The story of the birth of the business is a perfect narrative: a flight, a love story and an idea. And people immediately appreciated being able to express themselves, their memories and their lives in the thousand ways they use Tonki in their creations daily.